Article originally published in the Philadelphia Business Journal on November 30, 2015
How many of you work for a company with a mission statement and operating principles that are “boilerplate,” don’t inspire your employees and don’t differentiate your company from its competitors? Does your company live by its mission statement, or operate by a different set of cultural norms and values? This issue will become increasingly important as more millennials join your company and rise through the leadership ranks.
There has been much written about how to motivate and inspire millennial employees, broadly defined as those born between 1980 and 1995. In the Nov. 25 issue of The Wall Street Journal, Punit Renjen, CEO of Deloite Touche Tohmatsu Ltd. wrote an article headlined, “What millennials expect from employers.”
In his article, Renjen talks about the results of a 2015 Deloite survey of 7,800 millennials across 29 countries. The results of the survey indicate that “the majority [of millennials] believe that business needs to reset its purpose. While they believe the pursuit of profit is important to sustaining a business, millennials also say that pursuit must be accompanied by a sense of purpose, through efforts to create innovative products or services, and, above all, by viewing employees as members of society. In fact, 75 percent say businesses are too focused on their own agendas and not focused enough on improving society.”
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